
Prof. Dennys Eduardo Rossetto received a Best Paper Designation at AOM 2026 for research on frugal innovation,[…]

On March 24, 2026, students from the Product Management and Operational Marketing course in the MSc International[…]

Most people read journal articles one at a time. Much more rarely do we stop to ask[…]

Digital transformation is often discussed as a matter of efficiency. This paper suggests something more important: digital[…]

Firms rarely innovate in isolation. They learn from customers, partners, competitors, universities, suppliers, and markets. But exposure[…]

Informal entrepreneurship is often discussed in simplistic terms, either as a problem of non-compliance or as a[…]

Many multinational companies still treat subsidiaries in emerging markets mainly as execution units. They are expected to[…]

Brief Executive Summary In volatile and resource-constrained environments, firms often face economic instability, institutional uncertainty, and competitive[…]

Innovation is often discussed as something new, disruptive, and forward-looking. Yet, behind every “new idea” lies a[…]