global academic profile
Research, teaching, and academic engagement shaped by international experience across multiple countries, institutions, and learning environments.
RESEARCH RIGOR
Advanced quantitative, bibliometric, and mixed-method approaches used to generate robust, credible, and actionable insights.
INNOVATION WITH IMPACT
Scholarship that connects theory with managerial practice, entrepreneurship, and sustainable development in real-world contexts.
Experiential Learning
Teaching grounded in projects, applied challenges, and active learning designed to connect students with practice.
About me
With over 20 years of teaching experience and 22 years of industry experience, he researches resource-constrained innovations, emerging markets, social entrepreneurship, sustainability, and marketing strategy within an international business context. Based in Belo Horizonte, he teaches across SKEMA’s global campuses and guides organizations in designing affordable, impactful innovations.
Dennys Eduardo Rossetto, Ph.D.
Associate Professor of Global Innovation and Entrepreneurship at SKEMA Business School

Research Focus and Methods
My research focuses on how organizations, entrepreneurs, and ecosystems create value under constraints, connecting innovation, entrepreneurship, emerging markets, sustainability, and digital transformation through rigorous research methods.

Want to explore ideas together?
Let’s discover what we can create through research and collaboration.
If you’re interested in resource-constrained innovations, entrepreneurship, social impact, emerging markets, international management, marketing, or a mix of them, I’d love to hear from you. Reach out to discuss research collaborations, project ideas, or speaking opportunities.
What Students & Colleagues Say
Discover how my teaching and research have influenced learners and collaborators around the world. Read what students, entrepreneurs, and fellow scholars say about working and learning with me.
Insights
In this section, I translate cutting-edge research from top-tier journals into practical insights for managers, entrepreneurs, and policymakers. Each post distills rigorous academic studies in innovation, entrepreneurship, and emerging markets into clear frameworks and actionable ideas for navigating uncertainty and resource constraints.

Generative AI Boosts Environmental Performance Through ESG Sensemaking
The integration of generative AI enhances environmental performance both directly and[…]

Dynamic Capabilities for Circular Economy
The adoption of circular economy practices in manufacturing sectors is influenced[…]

AI-Powered Frugal Innovation: How Generative AI Is Reshaping Product Development on a Shoestring
Discover how SMEs are using generative AI to cut R&D costs[…]

Banking on Digital: How Emerging Economies Can Thrive
Discover how digital transformation drives revenue and profitability in emerging economies.[…]

Unleashing Human Potential in Resource-Scarce SMEs: The Power of Entrepreneurial Leadership
Imagine running a small business in a resource-constrained environment, where access[…]

Beyond the West: How Reverse Innovation is Redefining Global Business
Overview For decades, the innovation playbook was clear: develop sophisticated products[…]

Decoding the Innovation Ecosystem: A Manager’s Guide to Collaborative Success
Innovation is no longer a solitary pursuit but thrives in dynamic,[…]

Beyond Buzz: How Grassroots Innovations Truly Spread and Scale
Grassroots innovations often emerge from the ground up, designed by communities[…]

Beyond Cost: The True Sustainability of Frugal Water Solutions
When we talk about frugal innovation, the immediate thought often goes[…]

Resilience Under Pressure: What Food Banks Can Teach Every Organization
Overview In an era defined by unpredictable global events, the resilience[…]

Doing More with Less: The Hidden Logic of Frugal Entrepreneurship
This paper presents a comprehensive analysis of key trends and developments[…]

The role of green blue ocean strategy in enhancing frugal innovation through IoT and AI
This paper presents a comprehensive analysis of key trends and developments[…]


