Academic Resumé
Curriculum
Prof. Dennys Eduardo Rossetto, Ph.D.
Dennys Eduardo Rossetto Alves de Araújo | aka "D. Edward Rossetto"
Associate Professor of Global Innovation and Entrepreneurship at SKEMA Business School
Global Visiting Professor of Innovation and Entrepreneurship at Tecnológico de Monterrey, MX
Founder & Research Director - Glin²Tec.org (Global Institute of Innovation and Technology Management for Emerging Markets)
professor@dennysedward.com | Brazilian - Italian | Mobile/WhatsApp: + 55 (11) 9493-60079
Personal Website | Google Scholar Profile
I research how organizations create value through Innovation Under Constraints, with a special emphasis on Frugal innovation, R&D, Emerging Markets, Innovation Ecosystems, and International Business Strategy.
Research &
Teaching Interests
Research Focus
Global Innovation, Frugal Innovation, Emerging Markets, International Business, Innovation Strategy
Thematic Interests
Social Innovation, Sustainability, ESG, Social Entrepreneurship, Business Impact, Marketing Analytics
Industrial Interests
Healthcare, Defense, Agrobusiness, Mining, Governmental, Retailing, and Transport
Methodological Expertise
Structural Equation Modeling, Experiments, Agent-Based Modeling, Social Network Analysis, AI & Neural Networks, Big Data
Current Appointments
2019-Present
Associate Professor of Global Innovation and Entrepreneurship (AACSB, AMBA, EQUIS, EMBA)
SKEMA Business School (Brazil, Canada, China, France, Spain, South Africa, UEA, USA) 
2020-Present
Global Visiting Professor of Innovation and Entrepreneurship (AACSB, AMBA, EQUIS)
Entrepreneurship Department, EGADE Business School, Tecnológico de Monterrey, Mexico
2014-Present
Research Director & Founder
Glin²Tech.org | Global Institute of Innovation and Technology Management for Emerging Markets
2020-Present
Innovation Management and Creativity MSc. Course Director
From Master’s in Management - Programme Grande École (France) at SKEMA Business School - A multicampus, hybrid course delivered in Brazil, China, France, and the USA.
Education
2018-2019
Postdoc Research Period (Global Innovation Management)
The University Center of FEI, São Paulo, SP, Brazil
2014-2018
Ph.D. in International Management (Global Innovation and Emerging Markets)
ESPM Business School, São Paulo, SP, Brazil (AACSB-accredited member)
with Research Period abroad (2017) at the University ot Texas at El Paso, UTEP, TX, USA.
2004-2007
Master's of Science in International Management (International Marketing Intelligence)
University of São Paulo, USP, Brazil (AACSB-accredited member)
2004-2007
Master’s in Business Administration with a focus on International Marketing
Getulio Vargas Foundation – FGV/RJ, Brazil (AACSB, EQUIS, AMBA accredited)
2001-2004
BSc - Bachelor’s in Marketing (Honors)
Laureate Academy - Maxima cum laude Awarded as the best student of class and
Awarded as the best student of the university (offered by the Rotary Club)
University North Paraná, UNOPAR, Brazil (Accredited by CAPES/Brazil)
Published Papers
Blind Peer Reviewed
Rossetto, D. E.; Borini, F. M.; Bernardes, R. C.; Frankwick, G. L. (2023) Measuring frugal innovation capabilities: An initial scale proposition. Technovation (121, 102674). http://doi.org/10.1016/j.technovation.2022.102674
Malanga, A.C.M.; Bernardes, R.C.; Borini, F.M.; Pereira, F. M.; Rossetto, D.E. (2022) Towards integration of quality on Theoretical Models of Acceptance: A Model Proposition applied for Education in Emerging Countries. British Journal of Educational Technology. (1), 8-22. https://doi.org/10.1111/bjet.13091
Demajorovic, J.; Santiago, A. L. F., Rossetto, D. E., Luke, H. (2022) Understanding the fundamentals of the Social Licence to Operate: Its evolution, current state of development, and future avenues for research. Resources Policy. 70, March 2021. e101941. https://doi.org/10.1016/j.resourpol.2020.101941
Santos, L.L., Borini, F.M., Oliveira, M.d.M., Rossetto, D.E. and Bernardes, R.C. (2022), "Bricolage as capability for frugal innovation in emerging markets in times of crisis", European Journal of Innovation Management, Vol. 25 No. 2, pp. 413-432. https://doi.org/10.1108/EJIM-06-2020-0225
Nassif, V. M. J., Rossetto, D. E., & Júnior, E. I. (2020). Entrepreneurial responses of coping Catastrophic events and crisis situations. Iberoamerican Journal of Entrepreneurship and Small Business, 9 (4). https://doi.org/10.14211/regepe.v9i4.2010
Nassif, V., Corrêa, V., & Rossetto, D. (2020). Are Entrepreneurs and Small Businesses Prepared for Contextual Adversities? A Reflection in the Light of the Covid-19 Pandemic. Iberoamerican Journal of Entrepreneurship and Small Business, 9 (2), I-XII. https://doi.org/10.14211/regepe.v9i2.1880
SILVA, J. M. T.; ABLANEDO-ROSAS, J. H.; ROSSETTO, D. E. (2019) International Journal of Production Research: A longitudinal literature network review of the last 55th years of contributions to the academy. International Journal of Production Research – Special issue. 57 (15-16):4627-4653. https://doi.org/10.1080/00207543.2018.1484953
TARRACOU, E.; BERNARDES, R. C.; BORINI, F. M.; ROSSETTO, D. E. (2019) Innovation capabilities and local interaction for integration into global R&D projects in Brazilian subsidiaries. European Journal of Innovation Management 22(4):639-659. https://doi.org/10.1108/EJIM-08-2018-0185
ROSSETTO, D. E., BORINI, F. M. (2018). Suiting innovations to emerging markets: How to do more with less. RAE-Revista de Administração de Empresas (Journal of Business Management), 58(5), 517-518. https://periodicos.fgv.br/rae/article/view/77403.
ROSSETTO, D. E.; BORINI, F. M.; BERNARDES, R. C.; GATTAZ, C. C. (2018) Structure and evolution of innovation research in the last 60 years: review and future trends in the field of business through the citations and co-citations analysis. Scientometrics, 115(3), 1329-1363. https://doi.org/10.1007/s11192-018-2709-7
ROSSETTO, D. E.; CARVALHO, F. C. A. D.; BERNARDES, R. C.; BORINI, F. M. (2017) Absorptive Capacity and Innovation: An Overview of International Scientific Production of Last Twenty-Five Years. International Journal of Innovation, v. 5, n. 1, p. 97-113, 2017-https://doi.org/02-10. doi:10.5585/iji.v5i1.172
PIRES, D. A.; ROCHA, T. V.; BORINI, F. M.; ROSSETTO, D. E. (2015) International Marketing in Multinational Company Subsidiaries in Emerging Markets: A Multidimensional Approach. Advances in International Marketing, v.26, p.157 - 177. https:doi.org/10.1108/S1474-797920150000026008
CARNEIRO DA CUNHA, J. A.; ROSSETTO, D. E. (2015) Mapping entrepreneurs' types in Brazilian informal clothes retailing cluster. International Journal of Entrepreneurship and Small Business., v.26, p.21 - 42. https://doi.org/10.1504/IJESB.2015.071318
CARNEIRO DA CUNHA, J. A.; CORRÊA, H. L.; PASSADOR, J. L.; ROSSETTO, D. E. (2012) Buyers' trust perceptions on electronic commerce: an inter-temporal perspective. International Journal of Advances in Management and Economics. v.1, p.220 - 225. https://www.managementjournal.info/index.php/IJAME/article/view/247.
Published Papers
Not Peer Reviewed
Rossetto, D. E. (2025, July). How entrepreneurial leadership can drive social change: A catalyst for social innovation. SKEMA Publika. https://publika.skema.edu/how-entrepreneurial-leadership-can-drive-social-change-a-catalyst-for-social-innovation/
Rossetto, D. E. (2025, April). Innovation frugale : comment les entreprises font plus avec moins. The Conversation France. https://theconversation.com/innovation-frugale-comment-les-entreprises-font-plus-avec-moins-247507
Rossetto, D. E. (2025, April). Frugal innovation, sustainable transformation. Glimpse Magazine – SKEMA Business School Magazine, 4, 76. https://www.skema.edu/en/organisational-transformation
Rossetto, D. E. (2024, November). Frugal Innovation in Crisis Management: A Sustainable Approach to Emerging Markets. SKEMA Publika. https://publika.skema.edu/frugal-innovation-and-crisis-management/
Conference Papers
Blind Peer Reviewed
CASTRO, P.; ROSSETTO, D. E. (2022) Detectando as raízes históricas da ambidestria organizacional por meio da análise espectroscópica. SemeAd 2022 – Seminars in Administration, FEA/USP, online, Brazil.
FERREIRA, G. S.; TUMELERO, C.; ROSSETTO, D. E. (2022) Inovação Frugal em Serviços Bancários de uma Agência Cashless: O Caso de uma Cooperativa de Crédito Brasileira. XLVl EnANPAD – Encontro da Associação de Pós-Graduação em Administração da Anpad. Online, Brazil.
DIAS, S. E.; IIZUKA, E.S.; ROSSETTO, D. E. (2020). Intuition in Decision-Making: Review, Map of Influential Researchers, and Research Agenda. XLIV EnANPAD – Encontro da Associação de Pós-Graduação em Administração da Anpad. Online, Brazil.
SILVA, L. R.; BERNARDES, R. C.; ROSSETTO, D. R. (2020) University Technological Innovation Centers and Marketing Practices in the Technology Transfer Process. SemeAd 2020 – Seminars in Administration, FEA/USP, online, Brazil.
FRANCO, E.; ROSSETTO, D. E.; BORINI, F. M.; AMATUCCI, M. (2020) MNEs’ Technology-Assets Seeking Strategies for Innovation: recent evidences from Brazil. AOM - 80th Academy of Management Annual Meeting
BORINI, F. M.; ROSSETTO, D. E.; BERNARDES, R. C. (2019). Development and validation of a scale for the measurement of cost innovation. VI SINGEP - International Symposium on Project Management, Innovation and Sustainability, São Paulo, SP, Brazil.
ROSSETTO, D. E.; BORINI, F. M.; BERNARDES, R. C.; FRANKWICK, G. L. (2018) Development of local innovation capabilities for global R&D projects integration on MNES. VII SINGEP - International Symposium on Project Management, Innovation and Sustainability, São Paulo, SP, Brazil.
ROSSETTO, D. E.; BORINI, F. M.; BERNARDES, R. C.; FRANKWICK, G. L. (2017) A new scale for measuring Frugal Innovation: The first stage of development of a measurement tool. VI SINGEP - International Symposium on Project Management, Innovation and Sustainability, São Paulo, SP, Brazil.
ROSSETTO, D. E., BORINI, F. M. (2017) A Proposed Instrument for Measuring Frugal Innovation: The First Stage of Development a New Scale. AOM - 77th Academy of Management Annual Meeting
ROSSETTO, D. E., BORINI, F. M.; BERNARDES, R. C.; GATTAZ, C. (2017) Structure and Evolution of the Innovation Field of Research: Analysis of the last sixty years. AOM - 77th Academy of Management Annual Meeting
BORINI, F. M., PEREIRA, R. M.; ROSSETTO, D. E. (2016) The Impact of Cooperation with Market and Research Partners on Product and Process Innovation of Brazilian Companies. XL EnANPAD – Encontro da Associação de Pós-Graduação em Administração da Anpad. Costa do Sauípe, BA, Brazil.
ROSSETTO, D. E., BORINI, F. M.; BERNARDES, R. C. (2016). Evolução das teorias de inovação: Uma análise da literatura dos últimos 60 anos. SIMPOI – Symposium of Production, Operations and Innovation.
PIRES, D. A.; ROCHA, T. V.; BORINI, F. M.; ROSSETTO, D. E. (2015) International Marketing in multinational company subsidiaries in Emerging Markets: a multidimensional approach. 24th Annual Consortium for International Marketing Research Conference, Austria.
CARVALHO, F. C. A.; ROSSETTO, D. E.; BORINI, F. M.; FIGUEIREDO, J. C. B. (2015) Capacidade absortiva e inovação: Um panorama da produção científica internacional entre 1990-2015. IV SINGEP - International Symposium on Project Management, Innovation and Sustainability, São Paulo, SP, Brazil.
PIRES, D. A.; ROCHA, T. V.; ROSSETTO, D. E.; BORINI, F. M., (2015) O impacto do Marketing Internacional em subsidiárias de multinacionais estrangeiras em Mercados Emergentes: Uma tipologia multidimensional. XXXIX EnANPAD – Encontro da Associação de Pós-Graduação em Administração da Anpad. Belo Horizonte, MG, Brazil.
CARNEIRO DA CUNHA, J. A.; ROSSETTO, D. E. (2013). Institutions and Cost-Benefit Analysis in an Informal Retail Market Network: An Intertemporal Perspective for Entrepreneur’s Positioning Strategy. XXXVII EnANPAD – Encontro da Associação de Pós-Graduação em Administração da Anpad, Rio de Janeiro, RJ, Brazil.
CARNEIRO DA CUNHA, J. A.; ROSSETTO, D. E.; CORRÊA, H. L.; PASSADOR, J. L. (2008) Trust perceptions of the electronic commerce buyers in Brazil. Academy of World Business, Marketing and Management Development. Rio de Janeiro, RJ, Brazil
ROSSETTO, D. E.; CARVALHO, D. T. (2006) International Marketing Intelligence as a tool to reduce the information gaps of SMEs in Internationalization Process. First Annual Workshop of Business Internationalization at University of São Paulo, FEA/USP, São Paulo, SP, Brazil.
Books
ROSSETTO, D.E., DE CASTRO, P. and SILVA RABELO PEDROSO, T.C.D. [Eds] (2023). Innovation, entrepreneurship, and sustainability in a modern society + Non-Fungible-Tokens (NFT) and intellectual property: The promise of digital security to our legal problems. Belo Horizonte: SKEMA Publika, 54 pages.
BERNARDES, R. C.; BORINI, F. M.; ROSSETTO, D. E.; MORAIS, R. P. (2018) Innovation in Emerging Markets. São Paulo: Editora Senac. 368p. (ISBN: 9788539623914). Published in Portuguese
Book Chapters
ROSSETTO, D.E. (2021). Knowledge and digital opportunities in overcoming crisis in the context of Pandemic: how to associate knowledge and creativity in the generation of low-cost digital frugal innovations? In: Essays on Digital Transformation and Knowledge Management. 1st ed. Brazilian Society of Knowledge Management, pp. 31-46.
ROSSETTO, D. E. Inside-out Innovations (from the company to the market). In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 233-235. (Chapter 5)
TARRACO, E. L.; GUEDES, C.; ROSSETTO, D. E. Frugal Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 237-254. (Chapter 5.1)
CARVALHO, F. C. A.; CAMARGO, A.; ROSSETTO, D. E. Cost Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 255-268 (Chapter 5.2)
ROSSETTO, D. E. Shanzhai Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 269-292. (Chapter 5.3)
ROSSETTO, D. E. Outside-in Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 297-300. (Chapter 6)
MONTEIRO, M.; ROSSETTO, D. E. Grassroots Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 301-311. (Chapter 6.1)
CAMARGO, F. A.; ROSSETTO, D. E. Jugaad Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 313-334. (Chapter 6.2)
PINHEIRO, T. G.; ROSSETTO, D. E. Indigenous Innovation. In: Roberto Carlos Bernardes, Felipe Mendes Borini, Dennys Eduardo Rossetto, Rafael Pereira Morais. (Org.). Innovation in Emerging Markets. 1ed.São Paulo: Senac Editora, 2018, v. 1, p. 335-352. (Chapter 6.3)
Languages
English
Spanish
Italian
French
Portuguese
Comprehends Well
Comprehends Well
Comprehends Well
Comprehends Well
Native
Speaks Well
Speaks Well
Speaks Basic
Speaks Basic
Native
Reads Well
Reads Well
Reads Well
Reads Well
Native
Writes Well
Writes Reasonably
Writes Basic
Writes Basic
Native
Honors and Awards
2023
Winner of the SKWoL (SKEMA Pedagogy prize), issued by SKEMA Business School, France
2021
Young Researcher Award / Prêmio Jovem Pesquisador 2021 Issued by Brazilian Academy of Management (ANPAD) · May 2021
2020
Recognition award for its "contributions as reviewer" throughout the 2020 year at INMR - Innovation and Management Review – An Emerald Journal
2020
Nominated as "Best Reviewer" at IX 3Es - Strategic Studies Meeting from ANPAD.
2020
Awarded as Best Reviewer at the 2020 Academy of International Business Conference - Latin America and Caribbean Chapter - AIB-LAC 2020
2020
"Professor Pedro Valentim Marques" award as the best postgraduate monograph made under my supervision, PECEGE/ESALQ/USP. (São Paulo, Brazil)
2019
Winner of the "Belmiro Siqueira Business" Award as the Best Business Administration Book of 2019 (as Org) with a prize of US$ 3,600, CFA - Conselho Federal de Administração (São Paulo, Brazil).
2018
Nominated as "Best Paper of the Innovation Division” at VII International Symposium on Project Management, Innovation and Sustainability (SINGEP), UNINOVE (São Paulo, Brazil)
2018
“Best Conference Paper from a PhD Thesis” at the Innovation and Technological Management Symposium of (ANPAD) National Association of Graduate Studies and Research in Administration (São Paulo, Brazil)
2017
“Best Overall Conference Paper” at VI International Symposium on Project Management, Innovation and Sustainability (SINGEP), Universidade Nove de Julho – UNINOVE (São Paulo, Brazil)
2017
“Best Reviewer” of the VI International Symposium on Project Management, Innovation and Sustainability (SINGEP), Universidade Nove de Julho – UNINOVE (São Paulo, Brazil)
2015
“Best Paper of Innovation Division” at IV International Symposium on Project Management, Innovation and Sustainability (SINGEP), Universidade Nove de Julho – UNINOVE (São Paulo, Brazil)
2014
Nominated as "Best Reviewer of the Innovation and Entrepreneurship Brazil Division" of SEMEAD – Business Administration Seminars/USP – University of São Paulo, São Paulo.
2004
Best Student of the university [all courses] at UNOPAR –Northern Paraná University, granted by Rotary Club
2004
Laureate Academy - Maxima cum laude Awarded as the Best Student of the class with GPA = 3,8
UNOPAR - Northern Paraná University
Grants &
Scholarships
PNPD – National Postdoctoral Program | Grant Nº 021.535.379-08. US$ 52,373.16
Coordination for the Improvement of Higher Education Personnel – CAPES, Ministry of Education, Brazil (2018/2020)
PSDE - Doctoral Program Sandwich Abroad | Grant Nº 88881.131969/2016-01. US$ 11,244.00
Coordination for the Improvement of Higher Education Personnel – CAPES, Ministry of Education, Brazil (2017)
PROSUP - Postgraduate Support Program for Private Education Institutions | Grant Nº 021.535.379-08. US$ 76,190.47
Coordination for the Improvement of Higher Education Personnel – CAPES, Ministry of Education, Brazil (2014/2018)
Assistance for enrollment in academic events [AOM 2017]: US$ 158.76
ESPM Business School, São Paulo, SP, Brazil
Assistance for enrollment in academic events [SIMPOI 2016]: US$ 158.76
ESPM Business School, São Paulo, SP, Brazil
Assistance for enrollment in academic events [SINGEP 2015]: US$ 158.76
ESPM Business School, São Paulo, SP, Brazil
Assistance for enrollment in academic events [SEMEAD 2015]: US$ 25.39
ESPM Business School, São Paulo, SP, Brazil
Grant & Funding Advisory Service
The Federal District Research Support Foundation (FAP-DF) Brazilia, Brazil
Member of
Editorial Board
2022 - Present
2015 - Present
2020 - 2022
2020 - 2021
2021 - 2025
Associate Editor at Journal of Business Management (FGV/SP)
Scientific Editor at Innovation & Management Review (INMR/USP)
Iberoamerican Journal of Entrepreneurship and Small Business (IBJESB/REGEPE)
Guest editor at Journal of Business Management (FGV/SP)
Guest editor at Brazilian Administrative Review (BAR)
Journal
Peer Review Service
2007-2010
2012-2014
2014-Present
2015-Present
2015-Present
2015-Present
2016-Present
2016-Present
2017-Present
2018-Present
2018-Present
2018-Present
2018-Present
2018-Present
2018-Present
2018-Present
2019-Present
2020-Present
2020-Present
2020-Present
2020-Present
2020-Present
2021-Present
2025-Present
2025-Present
2025-Present
Journal: The Mackenzie Administration Journal - RAM
Journal: Brazilian Marketing Journal - Remark
Journal: Internext - Review of International Business at ESPM
Journal: Journal of Information Systems and Technology Management - USP
Journal: INMR - Innovation & Management Review - RAI/USP
Journal: Podium: Sport, leisure and tourism review
Journal: Management & Planning (G&P)
Journal: RBGN - Review of Business Management
Journal: REGE USP - Journal of Enterprise Management
Journal: Contextus - Contemporary Journal of Economy and Management
Journal: RGSA - Environmental and Social Management Journal
Journal: International Journal of Management and Decision Making – IJMDM
Journal: CADERNOS EBAPE/FGV
Journal: International Journal of Innovation – IJI
Journal: BAR – Brazilian Administration Review
Journal: RAUSP – Journal of Management at University of São Paulo (USP)
Journal: International Journal of Technology Management
Journal: Journal of Cleaner Production
Journal: Int. J. Business and Emerging Markets
Journal: Open Sage
Journal: International Journal of Healthcare Technology and Management
Journal: Sustainability
Journal: Technovation
Journal: British Journal of Education Technology
Journal: Creativity and Innovation Management
Journal: Corporate Social Responsibility and Environmental Management
Conference
Peer Review Services
2012 – Present
2013 – Present
2013 – Present
2014 – Present
2014 – Present
2014 – Present
2014 – Present
2014 – Present
2016 – Present
2016 – Present
2016 – Present
2017 – Present
AOM - Academy of Management
EIBA - Annual Conference of the European International Business Academy
EMAC - European Marketing Academy
ESPM - International Business Congress/Symposium
SemeAd - Administration Seminars from USP
SINGEP – International Symposium on Project Management, Innovation and Sustainability
SMS - Strategic Management Society
CIMaR - Annual Consortium for International Marketing Research Conference
AIB-LAC - American International Business, Latin American Chapter
ENANPAD - Administration Meeting from ANPAD
SIMPOI - Symposium on Production, Logistics, and International Operations Administration
AMA – Summer/Winter AMA Conferences